Website Update

Developing our website has meant that we have now made some clear changes to the layout and the appearance of it. We decided to change our colour scheme to the colours: grey, orange, white and black. This gave our website a professional look with an added touch of some colour to make it more visually appealing to the audience. We also incorporated these colours into the layout of our DigiPac so the continuity would be consistent and it would also add to the overall presentation of our artist. This also meant the consistency of our writing style must be the same throughout, however we felt using just one style of font made it boring to an audience and less appealing. To prevent this we decided to use one font for titles, one font for key information and another for smaller yet necessary details. From looking at other websites we found that this is a common method used by artists of similar genres in their websites. 

From looking at other websites we also realised that a simplistic approach to the website design is most effective for artists of this genre. We used simplistic and straight forwards ways to display the information of our artist in a way that would make the artist both appealing and interesting to perhaps potential new fans. 

The photography we took to use for our website was all done with the hope of making our artist seem intriguing but also down to earth with the aim of keeping away from the usual over the stop photos of artists of the pop genre. Most of our photography are simple photos of Paddy playing and singing his guitar highlighting the fact he is a musician and is purely about his music. Whilst taking these photos and looking back at them we realised that editing them would help give a better look. When playing about with ways to display these photos on our website we thought a simplistic yet effective way to do so would be to put on the effect of black and white. When looking at other websites, such as that of the band Daughter, we saw that the theme of black and white, although simple, made a very visually appealing site. We therefore decided to make our photos black and white in the hope of giving a special touch to our photos rather than simple and straight forward shots that have not been edited. 

The information given in our website allows the viewers to find any key information they may need about the artist. It gives information on upcoming events and also allows access to the old and newest music produced by Paddy. It also gives direct access to social networking sites of Paddy to allow fans to keep in touch, receive updates, and view any direct messages and photos posted by Paddy himself.