Animatic

This is the first Draft of our Animatic, we presented this to our target audience as well as some of our other peers to gain a wider range of opinions. 

Feedback

Following showing our animatic to the audience we asked for feedback. 

We learnt that:

• They didn't really understand the narrative, wasn’t clear enough for them.  

• The audience liked the general idea, however didn't feel like we were portraying in the best way, they thought the structure of how the narrative was presented could be better. 

• They thought that we could be slightly more imaginative with how we portrayed the narrative, i.e More Flashbacks, Different Framing shots - make more interesting. 

• Liked the Flashback idea of the memories, thought it helped to engage them emotionally however they suggested that more than just the memories in the park might be a good idea. One person even stated that potentially could have several shot and sharp memories of the family. 

Having received this extremely constructive feedback, we now have to go back to the original storyboards and re-create them incorporating the feedback received in order to ensure that our music video appeals to the target audience, as this is initially for the video to be successful. 

Next Step

Next Steps:

What We Need To Do?	When Needs To be Done?	Did it get Done? (Y/N)
Wednesday 29th January  Team Work  -Upload Animatic  -Present to target audience and receive feedback -Make changes to storyboards and re-upload  Racheal: -Storyboards Updated Maria: -Updated Group Blog, what we are doing with animatic i.e feedback from target audience.  Niamh: -Update planning documents i.e Insert Pictures Actors/Location/Props doc.  -Make a easy to follow shot script, which can be used when filming.	Wednesday classwork and Homework.	This work was completed on wednesday in class and for homework.
Thursday 30th January Team Work  -Discuss how we want our website and CD to look like, review research and follow codes and conventions found. Strong Brand Image across all products.   Racheal: - Research CD Cover, forms ideas for our one Maria: -Research Website, form ideas for our one Niamh: -Produce Schedules for Filming, producing website and producing CD cover.	Thursday classwork and Homework	The Animatic improved video was up-loaded in the first class and the blog was updated. And in the second class and for homework we completed the research, however this has not been presented yet and will be presented on blog later stage.
Friday 31th January Team Work  -Begin website creation (Maria Leader) Keep Blog up to date with developments - Racheal + Niamh -Once Started Website, use Website Schedule	Friday Classwork	This again was completed however still not presented on blog as not completed yet, will be completed and uploaded next week.
Weekend Work -Trail Filming in location- See Lighting give an idea of how will look.  -Photo-Shoot with Paddy Sloan to get pictures for the other products on/off location.	Weekend Homework	Unfortnately paddy wasn't free to do the Photo-Shoot and therefore will be done next week. The weather conditions where also not suitable for trail filming and therefore had to be delayed.

Costumes

Possible costumes:

Shot List

Shot List 

Memories Shots 1-6 , Rewind Shots 7-18

1. Long/Medium Shot, in Bangor on the seaside wind blowing and family of three. (Mother, father and daughter) with there arms up letting the wind hold them. 
2. Long/Medium Shot, in Bangor with the family of three (Mother, Father and daughter) walking around the seaside, winter conditions holding hands. Daughter holding teddy bear. 
3. Medium Shot, of young daughter swinging on swing, in Bangor again. 
4. Close up Shot, of the window of the car with condensation 
5. Long/Medium Shot of the family of three in a field going on a adventure, will show them walking around a fence in-between two fields. 
6. Long/Medium Shot, in Bangor same as the first shot but this time zoom on on young girl, which fades out and her serial years later fades in, highlight her standing there on her own as this young girl but years later and now older.
7. Long Shot Of Parents, Close up Children, focus pull from parents to focus on children. This shot will highlight the children watching the parents fighting from the living room through the glass doors. The older sibling will look after the younger one, younger sister with the same teddy bear the older one had. House Scene.
8. Close up of Aoife (younger sister) standing with the same teddy bear which the older sister had in the memories scenes. House Scene.
9. Long Shot/ Medium Shot of children's POV looking at parents, high angle shot, highlight them watching the parents. In this shot, the father will smash a plate against the wall.  House Scene 
10. Long Shot/ Medium Shot of parent's POV looking at children, there will be a change of costume from the previous shot, to highlight that this fighting was not just on one occasion. House Scene
11. Long Shot/ Medium Shot of children's POV looking at parents fighting, there will be a change of costume from the previous shot, to again reinforce that this fighting was more than one occasion.  House Scene.
12.  Medium Shot showing older brother shouting the door and the two of them leaving the house. Shown from Parents POV children leaving and parents not noticing.  House Scene
13. Long/Medium Shot (shot reverse shot) of the house and siblings walking away from house.  Street Scene
14. Medium/ Close up Shot, of the car window condensation with a sad face. Car Scene 
15. Long shot/Establishing Shot, entering the the park, walking alone and sister stops at the busker who is at the side of the path. Zoom up on the sister, brother notices and gives her coins to put into the guitar box. Park Scene
16. .Medium/ Close up Shot, of the sister throwing money into the basket and them walking on.  Park Scene
17. Medium Shot, siblings laying on the grass frame looking up at the sky through there fingers. Park Scene
18.  Close up Shot, of the theme park/rides in Bangor
19.  Long Shot, of mother walking out of the house and getting into her car with suitcases and driving out of the drive way -leaving. 

Actors / Location / Props

Actors / Location / Props 

Location: 

-Sea Side, Bangor 

• This will be for the beginning to scenes, showing the memories of the family. This will be the Mother, Father and Daughter, the second daughter will not yet be born. There will be a shot, with them all standing on the edge of the sea side, with the wind blowing and there arms up letting the wind hold them. 
• This same scene will be filmed with just the sister (when she is older on his own doing it) and then again with her and her young sister doing this same thing. 
• In bangor also, we will film a shot with the family (mother, father and son) walking around the seaside (winter conditions) 
• In Bangor we also plan to get a few shots of the amusements as well

-Car 

• There are only 2 shots within the car, this is the car window when has condensation and a happy face drawn. And  the second shot will be the car window again when condensated with a sade face drawn.  

-Park, Cranmore 

• There will be one shot in the park, this will show the older sister and younger sister walking into the park and the younger sister stopping for a busker on the side of the path, the brother gives the sister some coins to put into the busker guitar box. 

-Field

• There will be one shot in the scene, for the members at the beginning of the video. Showing the family out on an adventurer, all in a line walking around a the fence in the field.  

-House

• There will be a serval shots within the house, this will be where the main parents fighitng scene will be. We will use the kitchen and the living room. The Children will be in the living room watching there parents fight through the glass door.

-Street

• There a few shots outside the house on the street, showing the children older sister and younger leaving the house. 

Actors: 

• Mother - Niamh Mc’Can 

• Father - Chris Mcllvenny

• Little Sister - Aoife Rooney 

• Older Sister - Aoife Marken 
  
   

• Little Sister - Anna Marken 

• Busker - Paddy Sloan 

Props: 

-Coats, Sister to put on before leave, scenes in bangor sea side.
-Money (coins) that the brother can give to the sister to give to the busker. 

-Plate/Cup parents can smash when they are fighting 

-Guitar for paddy when he is busking 
-Teddy Bear for sister when she was younger to hold, and then years little her little sister to hold.
-Suitcases when mother is leaving the house 

Script

The song lyrics are as follows:

when i was young you used to feed me, my friends they find it hard to believe me, what a special person you were, to me, to me, and to all of your family

it seems like yesterday that you passed,

but you know your soul will always last, god you know how much we love you, and what we'd do just to have you back,

joe, joe X2

20th of july 2004, the man from up above came and knocked on your door, and brought you straight up to his house, left an old frail lonely spouse, who says her prayers to you every night, in the shadow of her bedside light, god you know how much she loves you, and what she'd do just to have you back.

Joe, joe X2 

then chorus again

Joe, Joe X2

Schedule and Communication

Schedule 

To help our planning come to life we have made a schedule to ensure we get work done. This schedule allows each member of the group to know what work they are required to do and what work needs done. It also ensures that we get the work done in our time frame and that we are not left with too much work to do in little time. This schedule is shown here:

What We Need To Do?	When Needs To be Done?	Did it get Done? (Y/N)
Thursday 24th January  Racheal: -Storyboards Completed  Maria: -Updated Group Blog (Consolidation of research and Initial Planning Ideas- focus group) Niamh: -Complete presentation Video	Thursday Class and Homework	All this work was completed for Fridays Class.
Friday 25th January Team Work  -Create Animatic Of Storyboards to be presented for feedback    Individual Jobs in Team Work Racheal: -Creating Animatic  Maria + Niamh: -Creating Animatic	Friday Class	All this work was completed by the end of class on friday.
Weekend Work Racheal: -Shot Lists  Maria: -Scripting + Costume  Niamh: -Actors/Location/Props *Discuss Ideas for all of this in class on friday, individual work over the weekend to do 1st draft on each of these planning aspects.	Weekend Homework	This work was completed over the weekend and discussed in mondays class.
Monday 27th January Team Work  -Will discuss individual work from weekend, bringing together everyones ideas and updating individual work with all ideas/opinions of group.	Monday Class	Changes were made to individual documents in the group discuss as we brought our ideas together.
Tuesday/Wednesday 28th/29th January  Team Work -Trail the locations for filming video -Test lighting / sound etc  -A filming Schedule will be drawn up to plan when will be filming	This will need to be done outside class, in location which planning to film. Completed for the class on thursday class.	Tuesday class and wednesday we didn't go ahead with this plan. Instead we went ahead with presenting the animatic to the target audience and receiving feedback.

Communication

To allow good communication in the group we have also created a private group Facebook and we have also created a group Whatsapp conversation. This will allow us to share our ideas throughout the process and make sure that everyones ideas can be expressed. It will also give us the chance to make sure that everyone is working and if anyone requires help that they can easily ask the group.

Storyboard Development

Following out research, we have drawn our future idea into a storyboard. This storyboard shows what we hope to create from scene to scene, as can be seen below. We have also decided to use the newer song 'joe'.




Storyboard - First Draft

Our Ideas

We have now began to create a storyboard of the video we intend to make. To do this, as a group, we began to brainstorm possible ideas for our music video and then we shared these ideas with our peers to receive feedback that we would as constructive feedback. Our possible ideas are as follows:


Option 1:
Girl on her own, 'lost' essentially, following 'Ed sheeran - the A team' theme
Story related to drug issues perhaps that would add meaning to the video and some use of colour editing to the story to play on emotions and to add a sense of isolation. This would involve one main character, a girl, around the age of 17. The story of her daily life is shown and at points is tied in with the lyrics of the song.

Option 2:
Idea like "The Luminers - Stubborn Love' theme
Girl leaving her dad - moving away
We would try and convey the sense that the character is someone that the singer, paddy, once knew and cared about, possibly a friend or family member or past love.

Option 3:
Parents fighting - children (brother/sister)
He takes her to the park - With our singer Paddy appearing as a busker for a brief period
Brother and sister stop busker - young girl gives money making the singer appear to the audience more clearly. A storyline showing a strong relationship of love
We think this idea would fit in with the song 'joe' by Paddy Sloan. We believe this approach would be effective as many viewers can relate to the idea.

Option 4:
2 children displaying friendship
Shows the girl getting on the bus - meeting the boy
Cute activities - child like with an adult edge to them
Try and convey that these the young boy character is the singer paddy as a child, almost as if it is a memory of his, and the young girl is a friend of his, almost as if it is his first love possibly.

We liked this idea of a storyline as the video, rather than a live performance of the musician, because we seen that when other artists used it was a simplistic yet effective approach. It also tied in with many artists of the indie-pop genre and made links with the typical codes and conventions. The idea of the musician, Paddy, having a small appearance, such as a busker, we thought was a good idea has it reassured the audience of who the singer was and what he looked like etc. This concept stays away from the usual generic approach by pop artists who have an over the top video that can sometimes take away from the song itself.

Following this, we took these ideas to our focus group to get feedback. In doing this we found that option one and two seemed to be the most popular and liked by the group. Because of this we have taking parts of both these options and almost combined what we believe are the best parts of each ideas.  We have now began to start creating a storyboard from this and hope that this idea will be created into a real music video.

Research Conclusion

Having researched individually, as a group we came together and combined our findings to make one overall conclusion. We made a presentation together and a video of it can be found below, with our presentation embedded. We also made a survey to give to out audience to help us decide which would be the best song choice and also add to our research information.

The Presentation

Presenting to the Class



The Survey 

Following our presentation to the class, we handed out the survey shown to the right. This survey was used as an aid to get information from people who all have different music preferences. The question asked allowed us to find out the most popular style of websites ,as well as the most liked style of the artist's appearance and also the preferred album cover styles. We also played the 2 possible song choices from our artist to see which was the most popular, from this we found that the song 'close to you' was the most liked by our class audience. However, from the feedback we also discovered that this song was not liked a lot, it was only voted the favourite due to the small variety of only 2 songs to pick from.
After a few days we then discovered that our artist had written and recorded a new song called 'joe' so we decided to listen to it. When we listened to it we immediately liked it a lot more and so did our peers when we gave them the opportunity to listen to it also. So from this we were able to clarify our song choice.
From our survey we also discovered that bolder websites, with

 vibrant colours tend to be better perceived and artists with a more individual look tend to be liked more. When it came to the findings regarding album covers we found that there was a split in opinion; abstract covers are just as popular as realist style covers. This gave us the opinion that we hopefully will be able to create either style of an album cover and it will be liked as much either way.

Findings
Overall we discovered that the Kate Nash album cover was the most liked; the styling of Ed Sherran was well liked; and the websites of Daughter and Ben Howard were found to be the most popular. We hope to use this information to now start developing our website and album cover.