Final Music Video

Final DigiPak

Development for the digipak is now complete and you can see below our final product:

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Here are the individual parts of the digipak, this will be followed by the completed digipak:

Front Cover

  

                                                                                                                                               Back Cover

Inside Panel 1

                                                                                                                      Inside Panel 2 With CD 

Panel 3:

Panel 4:

Final DigiPak Product: 

Website Update

Developing our website has meant that we have now made some clear changes to the layout and the appearance of it. We decided to change our colour scheme to the colours: grey, orange, white and black. This gave our website a professional look with an added touch of some colour to make it more visually appealing to the audience. We also incorporated these colours into the layout of our DigiPac so the continuity would be consistent and it would also add to the overall presentation of our artist. This also meant the consistency of our writing style must be the same throughout, however we felt using just one style of font made it boring to an audience and less appealing. To prevent this we decided to use one font for titles, one font for key information and another for smaller yet necessary details. From looking at other websites we found that this is a common method used by artists of similar genres in their websites. 

From looking at other websites we also realised that a simplistic approach to the website design is most effective for artists of this genre. We used simplistic and straight forwards ways to display the information of our artist in a way that would make the artist both appealing and interesting to perhaps potential new fans. 

The photography we took to use for our website was all done with the hope of making our artist seem intriguing but also down to earth with the aim of keeping away from the usual over the stop photos of artists of the pop genre. Most of our photography are simple photos of Paddy playing and singing his guitar highlighting the fact he is a musician and is purely about his music. Whilst taking these photos and looking back at them we realised that editing them would help give a better look. When playing about with ways to display these photos on our website we thought a simplistic yet effective way to do so would be to put on the effect of black and white. When looking at other websites, such as that of the band Daughter, we saw that the theme of black and white, although simple, made a very visually appealing site. We therefore decided to make our photos black and white in the hope of giving a special touch to our photos rather than simple and straight forward shots that have not been edited. 

The information given in our website allows the viewers to find any key information they may need about the artist. It gives information on upcoming events and also allows access to the old and newest music produced by Paddy. It also gives direct access to social networking sites of Paddy to allow fans to keep in touch, receive updates, and view any direct messages and photos posted by Paddy himself. 

DigiPak Development

      

Our digipak has developed and we are now in the final stages of development. The front cover for the digipak has been completed alongside the 2 inner panels. We are now just waiting for the text to be added to the back of the CD. This has taken longer because of issues regarding the colours and fonts used but it has been resolved and for this reason digipak development should be completed by the end of today.

 





Above these are the technical elements of how our digipak will be constructed. You can see below an example of what a digipak in this design will look like upon completion. This is simply to give a rough idea of what the final product could look like.

Our final front cover for our digipak can be seen below. We chose this format because of its neutral and plain colours and its simply approach. We like the font as it clearly states the digipak title and artist without being too over the top. Overall, we feel this digipak helps to capture some of the persona we are trying to create in our artist.

While making use of photoshop, we also employed a photo editor on Maria's iPad to assist in some more minute editing. This app was called Fotor and allowed us to add some interesting effects to the images.

 

For the back of our CD, I simply cropped a small portion of the pattern from the front cover. I then had to darken it down in order for the white text to be clearly visible. For the spine of the CD I simply blended the 2 covers intersection. This is then complete with simply text. The text still has to be added to the back cover.

The 2 inside panels will use the following images. The CD tray has been laid out with the CD picture edited in.

Changes Made / Diary Enter - Day 5

Due to the feedback from the target audience, about the last filming clips we decided that we needed to change our idea slightly because things were gettting to complicated, and the message which we wanted to protary wasn't clear enough.

Therefore, we decided we simple would have first half of the music video with all the essentially 'happy memories' in rewind and then have the second half of the video the young girl alone, going back to these places where the happy memories where but alone this time.
This invovled filming a few more memories scene with the family, and then filming the young girl in these places again, but on her own.

This however, lead to a complication because the mother character in our music video was unable to continue acting for us and therefore lead us having to re-film all our work again, because we couldn't use the memory clips which this mother character had been in. This was a major drawback for us, but we got on task and got all the filming re-done within the next weekend.

Diary Enter - Filming Day 4

Our fourth day filming, was the home domestic scene in the house. It involved actors - Aoife and her Sister, and then the parents (Niamh & Chris) . We filmed on Tuesday 25th March after school.

We filmed after school, in the house were we filmed Chris and Niamh fighting while it showed younger Aoife watching them getting upset. We then filmed Aoife older sister, coming in and comforting her and then taking her out of the house to go to the park. We did this fighting scene from serval different angles and in different locations over the house to highlight the fact that this fighting between the parents happened on more than one location.






















In class on wednesday, we looked at the footage we decide that we didn't really like the filming. We thought that the acting wasn't realistic and then we went back to our target audience, they said that there wasn't enough of an obvious age different between Aoife the sister and then the Mother Niamh - This made the narrative unclear, as the target audience said they were unsure of who was in what position within the home.

Next Step:
Our Next Step, is to alter our narrative in order to make the storyline clear to the target audience. To do this we held a focus group. In this group meeting, it was decided to take Aoife out of the storyline and just use Anna, eliminating the confusion between the unclear age differences. We therefore have to film once again, the plan for this will be in the next blog post.

Editing Development

The overview Editing Development took us serval weeks of on-going week to complete, and involved a lot of group discussions about what should be done and how should be done. The development of editing involved lots of mainplulation invovling triming, croping and stabliziing in order to make the film work extactly how we wanted it. 

Our basic idea, was to have all the happy memory scenes at the beginning of the music video which would represent the past and the better times. The second half of the music video was then ameant to represent what things are like now, with domestic scences of the parents fighting and then showing the older sister take younger sister away from alll the fighting and to the park. 

Once we had began filming, the happy memory scenes worked really well and we used a filter of sephia over the top of the clip and adjusted it to make it enhance how this was the past times. Between each memory we used a cross dissovle transition, we tried fade to black but felt it took aware from the video. 

After the memory scenes had been filmed, the next scene we filmed was the domestic house scene with the parents fighting. When looking back on these clips we decided that the acting wasn't realistic enough and the age gap between the older sister and mother wasn't event enough. This therefore made us go back to are target audience to get feedback, they stated that it was too complex and the narrative wasn't clear. We therefore removed these clips and altered our storyline. 

We deicded to remove the domestic scenes, and simply use the happy memories for the first half of the video however play them in rewind. This was a feature of final cut pro which we used that allowed us to select a clip and then to have it play in reverse. Then for the second half of the video we had the young girl shown in the hapy family memories clip, back in these same places but on her own. 

The begining and end of the film uses fad to black to start and end the music video. Throughout the music video there are mostly cross dissolves used. In the scenes of the second half where the young girl is shown on her own we have used a filter used tritone, which is a blueish tone over the clip to create that isolation which the character is experiencing. 

We downloaded Paddy Sloans song from SoundCloud and imported it into the video, to allow it to play in the background whilst the narrative was unfolding. 

Website Development

Our website is currently under construction and we hope to get it complete in the next week. Throughout our website we have used inspiration from other artists as well as creating our own ideas. We also discovered that to had a better look to our final products it will be necessary to tie in the theme of the website and album cover. To do this we will have similar fonts and colours used throughout the digipack and website.

Some shots of our website so far
                                                                                   

\Throughout the process of our website we have varied between different colour schemes to see which works best. This current colour schemes of greens and greys works well however we are not completely happy with it so may need to work to find another one. The content of our website is largely based on information that Paddy has told us so what we written is not made up and therefor appears more professional. We have also went to a Gig of Paddy's and met with Paddy in different locations to gain photos that we can edit to give a more unique style.  

Next Step

Planning Schedule 

What We Need To Do?	When Needs To be Done?	Did it get Done? (Y/N)
Monday 24th Feb Racheal: -Update CD development on blog  Niamh:  -Update Filming Development Blog Page Maria  -Continue Website Development -Finish editing	Monday Class and Homework	This was completed
Wednesday 26th FEb Racheal: -CD development -Sort Font Maria  -Website Development -Update Website development Blog Niamh: -Editing	Wednesday Class + homework	This was completed
Thursday 27th Feb Racheal: -Continue CD work Maria: -Continue with website -Screenshots of website development / ask focus group feedback on things Niamh: -Editing	Thursday Class and Weekend.	This was completed
Friday 28th Feb Racheal: -Screenshots of developments / ask focus group feedback on things.  Maria: -Screenshots of website development / ask focus group feedback on things Niamh:  -Finish up Editing		This was completed

DigiPak Final Though

We are now in the final steps of development for our digipak. The 3 main ideas which we are aiming at are:

This is one cover which I made myself. I really liked this because of its simple but interesting nature. This was done with a plain image of a girl in our class and the application of various textures and effects in photoshop. I then finally applied the text last. The text I didn't think about greatly at this stage. I like the neutral colours and think that this may be an idea that could be worth while working with. 

Next Step

Planning Schedule:

What We Need To Do?	When Needs To be Done?	Did it get Done? (Y/N)
Wednesday 19th March Racheal: -CD Development- Remember to update blog aswell.  -Costume Prezi Niamh: -Update blog -Edit Photos Maria  -Continue Website Development + Update Blog on development	Wednesday Class and Homework	This was completed
Thursday 20th March Racheal: -Contine with CD Development -Costume Prezi  Maria  -Website Development Niamh: -Edit Film & Remember to document on Blog. -Arrange Filming after school.	Thursday Class + homework	This was completed
Friday 21st March Racheal: -Continue CD work Maria: -Continue with website Niamh: -Edit Filming work -Update Blog	Friday Class and Weekend.	This was completed
Saturday 22nd March Racheal: -Continue CD  Maria: -Continue Website Niamh:  -Edit Filming -Update Blog		This was completed
Sunday  23rd March  Racheal: -Continue CD  Maria: -Continue Website Niamh:  -Edit Filming -Update Blog		This was completed

Diary Enter - Filming Day 3

Our third day filming, was the busking scene in the park and then in the Duke Of York in town. This involved actors - Aoife and her Sister, and then Paddy Sloan our singer/song writer. We filmed on Thursday 13th March after school.

We started in the cranmore park, were we filmed Paddy Sloan busking in the park through serval different camera angles. We then moved onto filming the scene where aoife and her sister walk past the busker in the park, and stop and throw money into his guitar box. We filmed each scene through serval times, to ensure it was exactly how we wanted it.

Once we had finished, this park scene we went into town with Paddy, to the Duke Of York, and filmed him busking again on the street through serval different angles.

PhotoShot

On this Third Day Of Filming, we decided that alongside the film that we would take a photo shot also for the website, and promotional activities.

Here our some of the Photos:

Diary Enter - Filming Day 2

Our second day fiming, was in bangor again. We decided this time, we would use a greater vairity of locations, rather than just the beach scenes. We have a selection of locations, with parks, seaside and the countryside, to help to show all the esstenially happy memories of when the family where all together.
We came across a few difficulties once again, when filming for a second time one was that the camera battery was faulty and we had to film using our Iphone 5 instead, however lucky we had a tripid for the phone. The second was that once we had finished filming in Bangor, we were ameant to go to the beach for some more memory scenes, and to add a different location however when we got back into the car it started to rain extremely heavily and therefore we decided to pospone this location filming till another day, as if would of looked silly to film the family on the beach in the rain as who reastically would go to the beach when its raining.

The next part of the filming, will be filmed on Thursday after school. This is the Home location. We have facbooked Paddy Sloan our singer/song writer, to arrange when to film his part busking in the park, the plan is to get that done this week also.

Digipack Development

From our more indepth research, we have established that we want our CD cover to use Double Exposure. We decided, that we needed to begin to come up with ideas on what type of Double Exposure effect we were planning to use. We decided to experienment with a few different photos which we had taken of the actors in the music video.

We began, with these two pictures of the girls in our video. This is in the video suppose to be the same person, only showing them at a younger age and older age.

We played around with these images.

            

Next Step

Planning Schedule 

What We Need To Do?	When Needs To be Done?	Did it get Done? (Y/N)
Monday 3th March Racheal: -Upload clips from weekend filming  -Edit film from weekend Niamh: -Continue website development -help edit film from weekend Maria  -Continue Website Development	Monday Class and Homework	All completed in Class and for homework.
Tuesday 4th FEb Racheal: -Costumes Prezi Embed -Contine with CD Development  Maria  -Website Development Niamh: -Update blog with website and CD development -Complete Diary Enter Filming day 2  -Look through blog see where there are any gaps and improve presentation  -Arrange with paddy for filming / photoshot	Tuesday Class + homework	All completed in Class and for homework.
Wednesday 5th Feb Racheal: -Continue CD work Maria: -Continue with website Niamh: -Edit Filming work	Thursday Class and Weekend.	All completed in Class and for homework.
Thursday 6th March Racheal: -Continue CD  Maria: -Continue Website Niamh:  -Edit Filming		All completed in Class and for homework.
Friday 7th March  Racheal: -Continue CD  Maria: -Continue Website Niamh:  -Edit Filming -Organize all equipment Organize Re-Filming at the weekend aunties house and park scenes		All completed in Class and for homework.

Further Research

We have recently came across an amateur video of a song we like and we discovered that this video contained loads of ideas that we really liked. It followed the theme of memories which we have planned to do. Some of these ideas are:

• fast forward and normal time sequence
• tree shots and scenery shots
• disjointed shots
• rewind - memories i.e. seatbelt and reversing car  

In this video we also seen some small ideas we liked such as the fingers dragging across the wall and the shots of the main character from behind. We hope to incorporate these ideas into our video which will allow us to help convey the memory theme.

Costume Updates

Next Step

Planning Schedule 

What We Need To Do?	When Needs To be Done?	Did it get Done? (Y/N)
Monday 24th Feb Racheal: Organizing Costume for Re-Filming.  Niamh: -Weekly Schedule -Organize Re-Filming  -Update Filming Development Blog Page Maria  -Continue Website Development -Mail Paddy about photo shoot.	Tuesday Class and Homework	Paddy came back to us to say that he had exams, and would be busy for next week or so. This is a set back, but will continue with other aspects which paddy is not involved in. The rest was completed.
Wednesday 26th FEb Racheal: -CD experience, with picture of Aoife & Anna Maria  -Website Development -Update Website development Blog Niamh: -Arrange/Plan PhotoShoot -Improve presentation	Wednesday Class + homework	The work we are currently doing with the Website and CD are working development projects, therefore will be worked upon in class and at home.
Thursday 27th Feb Racheal: -Continue CD work -Screenshots of developments / ask focus group feedback on things.  Maria: -Continue with website -Screenshots of website development / ask focus group feedback on things Niamh: -Ensure everything is being documented in group blog  -Improve presentation	Thursday Class and Weekend.	All this work was completed.
Friday 28th Feb Racheal: -Screenshots of developments / ask focus group feedback on things.  Maria: -Screenshots of website development / ask focus group feedback on things Niamh:  -Organize Re-Filming at the weekend -Organize all equipment		All this work was completed.

Final Digipak Idea and Storyboard Thoughts

We're not still completely finalised on the images to be used in our digipak. So now were just considering how to lay it out and fonts and colours we would like to use. I found the following layout of a digipak off another blog and think this is useful in helping us to storyboard our final idea for the digipak.

In terms of colouring for our digipak, I think its necessary or us to pay attention to Paddy as the artist in order to capture his style. For this, I went on his Facebook, Twitter and Youtube sites. By examining the images he has on both these sites and the language he uses, it is useful in determining what his style or atmosphere is and therefore helps in choosing colouring for the digipak. 

By looking at different images of Paddy, taken over a period of time, I got to get a real wide view of his fashion and styling. By adapting some of the colours he wears, we can then possibly employ them in our digipak. We also should consider his surroundings in some of these videos. 

While I know it is necessary to take account of the actual video we are using, I think including the artist is one of the more important factors in digipak design.

If we look at all of these images of Paddy taken from both video and still images, I think this is very useful in gaining a true sense of his style. These are taken from different places at different times and this means we can gain a good overview. One thing that seems to be prevalent with me is the amount Paddy wears jeans, this may be something we could consider in terms of colouring or when implementing a certain teture. Hoodies, T-Shirts and Shirts all of quite natural, muted colours also seem to be a favourite of his. This shows a side to his personality which is not over the top and therefore I think it will be necessary for us to use these colours in order to gain a real sense of artist influence in the cover.

Editing Filming Development

After Importing the clips of our filming in class, we noticed when re-watching them that the quality of the film wasn't the best, and we feel that the composition of the shots, as well as some of the frame work of the shots could of been slightly better done. As well as this we feel that the costumes, in the memories scenes, would be more obvious that they are from years ago.

Therefore, we have decided to re-film it all again, and use the previous film as a 'trail go.' We are re-planning our costume to ensure that the actors in the video represent the era of time. This means that for the memory clips, which are suppose to be memories of the girl from years ago, we are planning to alter the costumes of the actors to present this time period. This week we will spend time, re-planning our film and doing more research into costumes and composition and frame of the shots to portray the correct meaning.

Below is an example of the Trail Film:



What We Learnt From this Experiment:

Memory Scene (Beach / Outdoor Scenes)

• Change outfits, more dated clothing to represent that these are memories from the past. Each scene different outfit. 
• Change actors, use Anna instead of Orla, as Anna looks more like Aoife
• More Scenery Shots E.g. Footprint in the Sand, Boot out in the Sea, the wave of the water going in and out. 
• Add more locations, i.e. Helens Bay Beach, Walking Along Seaside, Bangor Marino, Park etc. 

House Scenes 

• When younger Aoife takes her coat off, currently struggles. 
• Aoife look more upset / sad - when parents fighting watching them 
• The Scenes are in Good/Dinning room and Kitchen/living room.

General Points 

• Steady Camera Work 
• Frame / Composition
• Remember Teddy Bear
• Plate Smashing 

Website Development

We started with the website development, by going back to are research survey which we handed out way back at the beginning of our planning stage. The two websites below were found to be the more favoured.

After asking the focus group specifically what they liked about these website, we had a good indication of what the audience where expecting and what exactly appealed to them. Having established this we began to look through serval different templates of different websites, which followed the same codes and conventions which we found in our research, as well as going by what our focus group said appealed to them. 

We narrowed our search down to two possible choices, we then went to the focus group to see which one they preferred, they stated they preferred the first one. Therefore we decided to go ahead with the development of the first template. 

Throughout the development process of the website we will be using our focus group continously to get feedback on what they like, what they don't like etc. This is to ensure that our final website which is created appeals to the target audience and attracts them.